Marketing Content Writer

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At Foothill Ventures, we believe in startup companies that ride the transformative power of major technology shifts such as deep learning in computer vision. Visionular’s founders are world-class technologists in their field of video codec and AI-driven optimization. We feel privileged to support their adventure with our resources and experience.

Dr. Xuhui Shao
Managing Partner, Foothill Ventures
Department: Marketing
Project Location(s): Remote - US
Education: Preferred
Compensation: Salary + Bonus

Visionular is a next-generation video encoding and technology software company. We build solutions that harness the power of AI and ML using advanced codec technologies so that our customers’ video applications and streaming services can delight more users.

Over fifty streaming video platforms, social networks, and OTT services in the United States, Europe, India, Southeast Asia, and China depend on our technology. Our team wakes up excited to deliver world-class video encoding, transcoding, and optimization solutions and services every day. If you are looking for a video encoding technology leader where your efforts will be appreciated, Visionular is the place for you.

We are a global company incorporated in the United States and backed by top investors. Our market potential is exploding, and we are building something big. This opportunity is perfect for someone who has a winning perspective on life, loves the video space, knows video encoding and streaming video workflows, and is looking for their next big move.


In this newly created highly visible role, the marketing and technical content that you create will be used across the entire organization and throughout the whole range of internal and external marketing materials from demand generation, company website, social media, videos, webinars, press releases, presentations, award submissions, datasheets, guides, white papers, e-books and more.

As an experienced writer, you have worked as part of a marketing team as a content writer. You know how to create and deliver technical information with writing that drives understanding.

Your experience working for technology companies, ideally in the video space, and your ability to quickly and effectively translate data, specifications, and engineering language into clear and compelling content for widespread use are essential. The capability to produce materials on-demand and perform in-depth research for longer-form, more technical content types will be needed.

  • Lead the development of digital marketing materials and other related content types for internal and external stakeholders.
  • Develop and produce global marketing materials for regional marketing teams (U.S. and Asia).
  • Contribute as a critical stakeholder for all content development activities.
  • Translate technical information into a logical, easy-to-read form that can reach a wide audience with varied technical proficiency.
  • Though much of the writing is technical, you must also be a storyteller with the ability to draft compelling narratives.

What you will bring to the role.

You will be a technical, critical thinker with a focus on execution. You will have a passion for creating great content for customers whose needs you care about deeply. You write for understanding, and you seek simplicity and completion in the content you create.

The customer’s background, needs, and objectives are always at the forefront of your mind because you know the ecosystem of video streaming (If video is unfamiliar, you’ll be able to demonstrate an ability to learn quickly).

You create content that makes the adoption of our products easy and supports the buying process and decisioning for our ideal target customer profiles. You are drawn to the story, and you always draft a narrative that pulls the reader in to better understand or take action as the purpose of the content intends.

You will work closely with our engineering team, marketing, and key internal and external stakeholders to create new technical content, reports, and research materials. The essential requirements for success in this role are a broad knowledge of video, specifically video encoding technology, to create content for clarity and accuracy, ensuring the correct spelling, grammar, logic flow, and format.

  • Strong written and verbal communication skills with the ability to produce effective value propositions and engaging materials for technical and business audiences.
  • Exceptional people and project management skills for interacting with technical team members, sales, engineers, product cross-functional teams, and third-party vendors.
  • Demonstrated creative and strategic planning abilities.
  • Experience working with graphic designers and video producers to communicate creative requirements.
  • Content creation for marketing automation – landing pages, forms, text, and HTML email campaigns – Hubspot experience highly desired.
  • Familiarity with project management and recent experience managing and tracking content creation projects to ensure timely delivery.
  • Demonstrated B2B content marketing development experience in technical environments. A video-specific technology and solutions background is highly desired.

Working with us, we will provide the following.

  • A front-row seat to the entrepreneurial journey.
  • Learning and growth opportunities in both business skills and leadership skills,
  • An opportunity to work with a highly skilled and motivated team where everyone shares the same goals and functions like a family.
  • Competitive compensation.
  • Incentive stock options based on performance.
  • Full medical / vision / dental benefits (Gold Level PPO + HSA – 100% company paid).
  • 401K + company match.
  • A supportive, collaborative, team-oriented environment.

Thank you sincerely for taking the time to consider Visionular and this exciting opportunity. We can’t wait to hear from you. Send your resume and a brief letter of introduction with some details on the video products you have brought to market to