Blogs & Articles

Optimizing User Generated Content for the World

Optimizing User Generated Content for the World

Optimizing User Generated Content for the World YouTube has become the go-to platform for user-generated content (UGC), with over 2...
Read More
Using AI & ML to Enhance the Visual Appeal of Video

Using AI & ML to Enhance the Visual Appeal of Video

Using AI and Machine Learning, our technology can enhance and improve the perceptual quality of any video.
Read More
Putting the Aurora5 HEVC Encoder to the Test

Putting the Aurora5 HEVC Encoder to the Test

The Aurora5 HEVC encoder was tested by a major video platform against x264 and x265 and the results were blistering.
Read More
Making Sense of VMAF, SSIM, and PSNR

Making Sense of VMAF, SSIM, and PSNR

This article provides the video engineer with real-world and technical insights for how to correctly select a quality metric.
Read More
Aurora1 AV1 vs. x264 Real-Time Performance

Aurora1 AV1 vs. x264 Real-Time Performance

Aurora1 AV1 was compared to x264 at 3 different speed settings. Aurora1 showed a 40% bitrate savings while being 25-95%...
Read More
AI+Codec Unlocks Superior Visual Quality

AI+Codec Unlocks Superior Visual Quality

Advanced AI tools combined with core codec optimization are a silver bullet to deliver superior visual quality across all video...
Read More
Screen Content Coding With AV1

Screen Content Coding With AV1

AV1 Screen Content Coding Tools can enable a 50% bitrate reduction over OPEN H264 while providing a demonstrably sharper image.
Read More
Fast AV1 Encoding Is Finally Here

Fast AV1 Encoding Is Finally Here

For years “codec complexity” ergo “high computational cost” has hung over the AV1 codec, but with Aurora1 this is no...
Read More
The Beauty Of Film Grain: Must You Lose It In The Encode?

The Beauty Of Film Grain: Must You Lose It In The Encode?

You no longer have to choose between a clean encode and beautiful film grain. You can have both!
Read More
How To Deliver HDR-Like Video In An SDR Package

How To Deliver HDR-Like Video In An SDR Package

Now you can deliver HDR-like quality video while keeping it in an SDR format reaching a much larger audience and...
Read More