Blogs & Articles

Advanced Optimization Techniques in Video Compression 

Advanced Optimization Techniques in Video Compression 

In today's world, videos are more than just a medium; they are an omnipresent form of communication, education, entertainment, and...
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Why AV1 Matters – The Game-Changer in Video Streaming

Why AV1 Matters – The Game-Changer in Video Streaming

The video streaming industry is on the verge of a major transformation, thanks to Apple's latest announcement. The A17 Pro...
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Optimizing User Generated Content for the World

Optimizing User Generated Content for the World

Optimizing User Generated Content for the World YouTube has become the go-to platform for user-generated content (UGC), with over 2...
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Using AI & ML to Enhance the Visual Appeal of Video

Using AI & ML to Enhance the Visual Appeal of Video

Using AI and Machine Learning, our technology can enhance and improve the perceptual quality of any video.
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Putting the Aurora5 HEVC Encoder to the Test

Putting the Aurora5 HEVC Encoder to the Test

The Aurora5 HEVC encoder was tested by a major video platform against x264 and x265 and the results were blistering.
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Making Sense of VMAF, SSIM, and PSNR

Making Sense of VMAF, SSIM, and PSNR

This article provides the video engineer with real-world and technical insights for how to correctly select a quality metric.
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Aurora1 AV1 vs. x264 Real-Time Performance

Aurora1 AV1 vs. x264 Real-Time Performance

Aurora1 AV1 was compared to x264 at 3 different speed settings. Aurora1 showed a 40% bitrate savings while being 25-95%...
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AI+Codec Unlocks Superior Visual Quality

AI+Codec Unlocks Superior Visual Quality

Advanced AI tools combined with core codec optimization are a silver bullet to deliver superior visual quality across all video...
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Screen Content Coding With AV1

Screen Content Coding With AV1

AV1 Screen Content Coding Tools can enable a 50% bitrate reduction over OPEN H264 while providing a demonstrably sharper image.
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Fast AV1 Encoding Is Finally Here

Fast AV1 Encoding Is Finally Here

For years “codec complexity” ergo “high computational cost” has hung over the AV1 codec, but with Aurora1 this is no...
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