Blogs & Articles

Optimizing User Generated Content for the World YouTube has become the go-to platform for user-generated content (UGC), with over 2...

Using AI and Machine Learning, our technology can enhance and improve the perceptual quality of any video.

The Aurora5 HEVC encoder was tested by a major video platform against x264 and x265 and the results were blistering.

This article provides the video engineer with real-world and technical insights for how to correctly select a quality metric.

Aurora1 AV1 was compared to x264 at 3 different speed settings. Aurora1 showed a 40% bitrate savings while being 25-95%...

Advanced AI tools combined with core codec optimization are a silver bullet to deliver superior visual quality across all video...

AV1 Screen Content Coding Tools can enable a 50% bitrate reduction over OPEN H264 while providing a demonstrably sharper image.

For years “codec complexity” ergo “high computational cost” has hung over the AV1 codec, but with Aurora1 this is no...

You no longer have to choose between a clean encode and beautiful film grain. You can have both!

Now you can deliver HDR-like quality video while keeping it in an SDR format reaching a much larger audience and...